Forrester recently analyzed the demand for connected cars and the features that consumers are interested in having in their next vehicles, estimating that one-third of US drivers want connected car features — but today’s offerings are not meeting their expectations.

The report predicts that a new class of inexpensive, retrofit devices will enable all players, not just automakers, to bring a new breed of transport services to market.

Other key findings of the report include:

- 31% of US adults who own or lease a vehicle are interested in internet connectivity in their vehicle.

- 28% are interested in location-based status about contacts.

- 23% are interested in an app store for car-specific apps.

- 31% are interested in interactive voice responses.